365 by Whole Foods Market Rebrand

After almost a decade on-shelf in an existing design, my team re-branded nearly three thousand 365 by Whole Foods Market products. Clean, joyful and full of color, the new design lights up the aisles and radiates youthful energy on customers’ countertops. Drool-worthy food photography, streamlined typography and bold illustrations that draw from nature combine to create a modern, whimsical look.