365 by Whole Foods Market Rebrand

After almost a decade on shelves with its existing design, 365 by Whole Foods Market underwent a full rebrand, refreshing nearly 3,000 products. Clean, joyful, and bursting with color, the new design brightens aisles and brings youthful energy to customers’ countertops. Vibrant food photography, streamlined typography, and bold, playful illustrations come together to create a fresh, modern look.