Reusable Grocery Bags

More than just shopping bags, these designs double as walking billboards for Whole Foods Market. By creating iconic, fashionable pieces with smart concepts, they turn everyday errands into opportunities for brand visibility and style.

The Chard Camo Bag transforms leafy greens into a bold camouflage pattern, creating a design uniquely Whole Foods. Its fresh take on camo makes it both fashionable and instantly recognizable, ensuring it stands out on the street.

The Watermelon Tie-Dye Bag blends Whole Foods’ roots with a fresh summer feel, using classic tie-dye in a vibrant, fruit-inspired design. These patterns were hand-dyed and photographed, creating a seasonal piece that’s nostalgic, on-brand, and a standout for warm-weather errands.
See alternative fruit tie-dye explorations here.

 

Creative Director: Jeremy Joyner
Graphic Designer: Rebecca Fron